{"id":1877,"date":"2012-02-16T15:04:00","date_gmt":"2012-02-16T20:04:00","guid":{"rendered":"http:\/\/blogs.northcountrypublicradio.org\/allin\/?p=1877"},"modified":"2012-02-16T15:04:00","modified_gmt":"2012-02-16T20:04:00","slug":"listening-post-radio-time","status":"publish","type":"post","link":"https:\/\/blogs.northcountrypublicradio.org\/allin\/2012\/02\/16\/listening-post-radio-time\/","title":{"rendered":"Listening Post: Radio time"},"content":{"rendered":"<p>While I preside at ncpr.org over a medium that delivers text and images just as well as or even better than it delivers audio&#8211;I&#8217;ve always been a little dismayed that only 4-5% of page views at the site result in someone playing the audio of the feature.\u00a0 And not just because audio storytelling is the heart of our business. Listening is a very different way to experience the world&#8211;in some ways, a better one.<\/p>\n<p><a rel=\"attachment wp-att-1878\" href=\"http:\/\/blogs.northcountrypublicradio.org\/allin\/2012\/02\/16\/listening-post-radio-time\/listening\/\"><img loading=\"lazy\" class=\"alignright size-thumbnail wp-image-1878\" title=\"listening\" src=\"http:\/\/blogs.northcountrypublicradio.org\/allin\/files\/2012\/02\/listening-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a>This is not media nostalgia talking, but brain science. For example, it&#8217;s very possible to skim text and get a fair level of reading comprehension. Or to read the intro then skip to the conclusions to get some sense. But you can&#8217;t skim audio. It happens in real-time and in sequence. Take it out of order, or sample it&#8211;you&#8217;ve got not much.\u00a0 It is not amenable to multi-tasking. For example, I can watch the TV and respond to email at the same time, and do a fair job at both. But I can&#8217;t listen to the news on the radio, and carry on a conversation with my wife at the same time. I can either forget to stop at the store, or totally miss the science segment.<\/p>\n<p>Also, the audio of the story carries much more information than, say, the transcript of the story. The text is 26 letters, 10 digits,\u00a0 plus punctuation marks. The voices convey a sense of personality, emotions, flag the importance of statements, give clues to the veracity of the speaker. Text is informative in its content, audio is informative in both form and content.<\/p>\n<p>Take a minute, take a breath, slow down, and listen. Everything will make a little more sense.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While I preside at ncpr.org over a medium that delivers text and images just as [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[6128],"_links":{"self":[{"href":"https:\/\/blogs.northcountrypublicradio.org\/allin\/wp-json\/wp\/v2\/posts\/1877"}],"collection":[{"href":"https:\/\/blogs.northcountrypublicradio.org\/allin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.northcountrypublicradio.org\/allin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.northcountrypublicradio.org\/allin\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.northcountrypublicradio.org\/allin\/wp-json\/wp\/v2\/comments?post=1877"}],"version-history":[{"count":0,"href":"https:\/\/blogs.northcountrypublicradio.org\/allin\/wp-json\/wp\/v2\/posts\/1877\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.northcountrypublicradio.org\/allin\/wp-json\/wp\/v2\/media?parent=1877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.northcountrypublicradio.org\/allin\/wp-json\/wp\/v2\/categories?post=1877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.northcountrypublicradio.org\/allin\/wp-json\/wp\/v2\/tags?post=1877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}