{"id":6935,"date":"2012-12-01T08:00:28","date_gmt":"2012-12-01T13:00:28","guid":{"rendered":"http:\/\/blogs.northcountrypublicradio.org\/inbox\/?p=6935"},"modified":"2012-12-06T22:46:49","modified_gmt":"2012-12-07T03:46:49","slug":"follow-the-money-old-media-falling-further-behind","status":"publish","type":"post","link":"https:\/\/blogs.northcountrypublicradio.org\/inbox\/2012\/12\/01\/follow-the-money-old-media-falling-further-behind\/","title":{"rendered":"Follow the money – ‘old media’ falling further behind"},"content":{"rendered":"
\"\"<\/a>

Google raked in $20.8 billion in ad revenue in the first six months of 2012, while the whole U.S. print media generated $19.2 billion. Chart: Statista<\/a>, CC some rights reserved<\/a><\/p><\/div>\n

Sometimes a simple chart says so much.<\/p>\n

Like this one, showing a steep decline in ad revenue – plus a monetary migration away from what I’ll call old media (newspapers and magazines) to the web, specifically to Google.<\/p>\n

Mind you, it leaves out revenue from newspaper web ads. So perhaps all electronic media are getting more of that particular harvest.<\/p>\n

But it’s among various indicators of just how difficult life has become<\/a> for print media.<\/p>\n

Eventually this may re-sort into some new mode of relative stability, something more predictable, that can be built upon, as the old model offered. (Will that be in 5 years, 10 years, 20 years – ever?)<\/p>\n

If that happens, those with perfect hindsight can point out which strategies of adaptive change\u00a0separated survivors from doomed dinosaurs.<\/p>\n

Or maybe instability is the new normal. After all, the speed at which\u00a0juggernauts\u00a0can rise and fall is startling. Consider: if Google seems dominent and invincible now, only a decade ago that role was held by Microsoft. (We have not even heard of the Google of tomorrow yet.)<\/p>\n

These days, change seems to sit atop media’s old three-legged stool of content, audience and revenue.<\/p>\n

What a challenge it is to keep all that stable.<\/p>\n

While this evolutionary upheaval is up-ending print news and entertainment, it spills over into all sorts of other realms as well.<\/p>\n

Are you having to adapt your industry (your life?) to ever-accelerating change?<\/p>\n

How’s that going – and what guideposts would you offer to fellow travelers?<\/p>\n","protected":false},"excerpt":{"rendered":"

Sometimes a simple chart says so much. Like this one, showing a steep decline in […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[7115,7117,7116,19,4814],"_links":{"self":[{"href":"https:\/\/blogs.northcountrypublicradio.org\/inbox\/wp-json\/wp\/v2\/posts\/6935"}],"collection":[{"href":"https:\/\/blogs.northcountrypublicradio.org\/inbox\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.northcountrypublicradio.org\/inbox\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.northcountrypublicradio.org\/inbox\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.northcountrypublicradio.org\/inbox\/wp-json\/wp\/v2\/comments?post=6935"}],"version-history":[{"count":1,"href":"https:\/\/blogs.northcountrypublicradio.org\/inbox\/wp-json\/wp\/v2\/posts\/6935\/revisions"}],"predecessor-version":[{"id":6939,"href":"https:\/\/blogs.northcountrypublicradio.org\/inbox\/wp-json\/wp\/v2\/posts\/6935\/revisions\/6939"}],"wp:attachment":[{"href":"https:\/\/blogs.northcountrypublicradio.org\/inbox\/wp-json\/wp\/v2\/media?parent=6935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.northcountrypublicradio.org\/inbox\/wp-json\/wp\/v2\/categories?post=6935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.northcountrypublicradio.org\/inbox\/wp-json\/wp\/v2\/tags?post=6935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}