{"id":8405,"date":"2013-06-08T07:00:40","date_gmt":"2013-06-08T11:00:40","guid":{"rendered":"http:\/\/blogs.northcountrypublicradio.org\/inbox\/?p=8405"},"modified":"2013-06-07T13:33:09","modified_gmt":"2013-06-07T17:33:09","slug":"radio-canada-name-change-puts-cbc-back-in-the-headlines","status":"publish","type":"post","link":"https:\/\/blogs.northcountrypublicradio.org\/inbox\/2013\/06\/08\/radio-canada-name-change-puts-cbc-back-in-the-headlines\/","title":{"rendered":"Radio-Canada name change puts CBC back in the headlines"},"content":{"rendered":"
\"Radio<\/a>

Radio Canada’s new logo is “here.” Image: ICI Radio Canada<\/a><\/p><\/div>\n

Fresh from controversy over adding advertisements to its music service outlets<\/a>, the Canadian Broadcasting Corporation is back in the news on this side of the border for a “re-branding” shift.<\/p>\n

CBC’s French programing has long operated under the dignified moniker of “Radio-Canada”.<\/p>\n

This past Wednesday<\/a>, CBC announced that name would be bumped down as a sub-heading, under a new, one-word symbol: ICI. News reports<\/a> had plenty to say, including statements of concern from the Heritage Minister. By Thursday, CBC’s initial announcement was already being clarified<\/a>, which isn’t usually necessary if announcements are welcomed, or ignored.<\/p>\n

Reaction has been critical on the whole. Here’s a sample editorial from the Toronto Star:<\/p>\n

Can anyone imagine the British Broadcasting Corp. dropping the BBC thing and rebranding itself as\u00a0THIS\u00a0<\/i>on the Internet, as in THIS.uk? You know, from the old-time BBC Empire Service call signal:\u00a0This is London calling<\/i>. They\u2019d have been laughed to scorn.<\/p><\/blockquote>\n

\n

Well, Soci\u00e9t\u00e9 Radio-Canada has just\u00a0rebaptized its operations<\/a>\u00a0HERE<\/i>, from its own call signal\u00a0Ici Radio-Canada<\/i>. And that\u2019s no joke.<\/p><\/blockquote>\n

The Sun news chain has been a\u00a0voracious\u00a0critic of the CBC, frequently\u00a0portraying\u00a0CBC as a bloated, secretive organization feasting off tax dollars. So it’s no surprise that columnists there are heaping scorn on the move, as with this reaction by Brian Lilley of the Ottawa Sun<\/a>. He rounded up various responses worth quoting:<\/p>\n

\u201cWell, first of all, as a consumer, I\u2019m quite disappointed,\u201d NDP heritage critic and CBC\/Radio-Canada booster Pierre Nantel told reporters after the announcement. Later, Nantel added, \u201cThis is a weird call.\u201d<\/p>\n

I\u2019d have to agree and so would former Liberal leader and Montreal MP Stephane Dion, who thought people were playing a joke on him when he was first asked about it.<\/p><\/blockquote>\n

What did the re-branding cost? According to this CBC Montreal article<\/a>:<\/p>\n

Radio-Canada hasn’t said how much money is being spent on the rebranding effort, but says $400,000 was spent on external consultants while 95 per cent of the work was covered by existing communications budgets.<\/p><\/blockquote>\n

More background from CBC<\/a>\u00a0Radio-Canada on\u00a0the name change\u00a0can also be found here.<\/p>\n

 <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Fresh from controversy over adding advertisements to its music service outlets, the Canadian Broadcasting Corporation […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[880,5702,12082,12081],"_links":{"self":[{"href":"https:\/\/blogs.northcountrypublicradio.org\/inbox\/wp-json\/wp\/v2\/posts\/8405"}],"collection":[{"href":"https:\/\/blogs.northcountrypublicradio.org\/inbox\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.northcountrypublicradio.org\/inbox\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.northcountrypublicradio.org\/inbox\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.northcountrypublicradio.org\/inbox\/wp-json\/wp\/v2\/comments?post=8405"}],"version-history":[{"count":24,"href":"https:\/\/blogs.northcountrypublicradio.org\/inbox\/wp-json\/wp\/v2\/posts\/8405\/revisions"}],"predecessor-version":[{"id":8731,"href":"https:\/\/blogs.northcountrypublicradio.org\/inbox\/wp-json\/wp\/v2\/posts\/8405\/revisions\/8731"}],"wp:attachment":[{"href":"https:\/\/blogs.northcountrypublicradio.org\/inbox\/wp-json\/wp\/v2\/media?parent=8405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.northcountrypublicradio.org\/inbox\/wp-json\/wp\/v2\/categories?post=8405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.northcountrypublicradio.org\/inbox\/wp-json\/wp\/v2\/tags?post=8405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}