That’s how it felt during this month’s historic un-fundraiser fundraiser at NCPR. You asked for fewer program interruptions during our fall campaign, we gave you that, and holy cow! you gave back over the top. As I write this note of gratitude to all of you, we have surpassed our goal of $325,000 by more than $11,000 and we are still counting.
Needless to say, all of us at NCPR have been analyzing what we did right, what we could do differently or better in future fundraisers. We welcome your ideas on this, too.
Here are my personal takeaways from this game changing approach to raising money for the station.
1. It’s not about the thank you gifts or prizes, it’s not about what time of day we ask, it’s not about which one of us does the asking. It’s about the work we do and how much you value that work. Pure and simple: you care about the programs and all of the digital content NCPR makes available. That, my friends, is totally cool.
2. You are proud of NCPR. You take pride in this station as much as the people who run the station day to day do. At a party recently, I heard a station contributor and long-time listener telling someone who had just moved to the region how the Adirondack North Country has the best public radio station bar none. Like a mother hearing a teacher or neighbor tell someone else how wonderful or smart or friendly her child is, I puffed up with pride to hear a listener boasting about NCPR. That, my friends, is about as gratifying as it gets.
3. It’s all about respect. Specifically, you respect the work we do so you’re willing to contribute some money to keep it going. But the big epiphany for me: I think our new use of short messages with the phone number and web address shows our respect for you. No matter how (relatively) well we ran our old style fundraisers, we tended to talk to you differently during fundraisers than we do the rest of the year. Cajoling, admonishing, even lecturing a bit. With the new approach the implied message is that we respect you enough to trust that a simple reminder with the necessary contact information is all you need to do your part as a member of the public radio community. That, my friends, opened the heavens for me and leaves me convinced that together we can make this all happen for years to come.
Thank you–for being there for NCPR in so many ways, for caring about the work we do, and for making it so easy to admire and respect the people we serve.