I can’t tell you how nice it is to be getting up this morning and to not have it be the last day of a broadcast fundraiser, with everyone at the station running around like maniacs, biting their nails and hoping we reach our goal before time runs out.
Thanks so much to all of you for helping us to demonstrate that listeners will support public radio they love when you treat them like grown-ups. They don’t need harangues, they don’t need gimmicks, they don’t need to be worn down–they just need to be informed. You have gotten us out of that business, and back to the business of producing great public media.
Last fall when we first tried this approach (and can within a whisker of complete success) we had tagged it the “Warp Drive” to distinguish it from the old-style “pledge drive.” In an interview with Esprsso, the newsletter of PRSS, the Public Radio Satellite Service, Ellen Rocco talked about the change that you have wrought over the last few weeks and what it might mean for listeners across the country.
“We no longer call it the Warp Drive. Now, we just call it ‘the fundraiser,'” she told them.
Well—you all told them. We can say whatever we like, but the proof is in the pudding. And I gotta say, the pudding is pretty sweet.