The Burlington Free Press is reporting that tourism professionals in Vermont are bullish because of the strong Canadian dollar, which could drive more visitors south.
“We watch that currency every day,” Bill Stenger [president and CEO of Jay Peak] told an audience at the Vermont Travel Industry Conference on Tuesday morning at the Hilton Burlington. “Canada is a unique, wonderful opportunity right now, and we should be aggressively mining that opportunity every chance we get.”
The North Country Chamber of Commerce and its Adirondack Coast Visitors Bureau surveyed 250 members this spring to find out how Canadian business affects commerce in northern New York.
- A strong majority depends on Canadians for 20% or more of their business. Almost a fifth depends on Canadians for more than 50% of their business.
- 88% rate the importance of Canadians on their businesses as Important or Very Important. 48% say Very Important.
- 88% reported an increase in Canadian business in 2010 compared to 2009. A majority (64%) reported a 5-15% increase, while 12% reported an increase greater than 25%.