UPDATE: The Glens Falls Post Star is reporting this morning that the Flames will officially replace “Scorch,” their controversial mascot. GFPS reporter Maury Thompson reports that Scorch has “benched” even before taking the ice.
Why did the lovable, hockey-puck headed firebrand get doused? Read on.
This is an actual, real thing. The brand new Adirondack Flames hockey team, based in Glens Falls, went public last week with their new mascot: a bright-red fiery looking dude with a hockey-puck head named “Scorch.” So far, so good.
But the new pro-team’s PR department came up with the whizzy idea of creating “background material” for the character, deciding that he would be known forever-more as the “remaining ember from the tragic fire that destroyed much of Glens Falls in 1864.”
Now, we’re already on thin ice there. (Memo to creative team: Why exactly does kid-friendly Scorch need to be the love-child of a disastrous inferno that destroyed our new host city?)
But it gets worse, or better. Here’s the press release from the team explaining what happened next:
I’m guessing Scorch will bounce back from the bad publicity. Any creature with a Hostess Ding-Dong for a head is bound to have a long shelf life.
But the Flames skated into more tough publicity over the weekend, dropping their two opening games by lopsided margins (like, a total of 11 goals to 2), with Flames player Trevor Gillies drawing headlines for slamming an opposing player’s head into the ice. From the video, it looks like Gillies is taking fight advice from Scorch.